Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

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Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by weeksy »

https://www.pinkbike.com/news/an-open-l ... ustry.html

POsting this mostly because with various threads on here, it's a bit of a current discussion point.

As you'd expect, i don't disagree with what he's saying, we had the thread about the arms war that's ongoing and this is of course an extension of that. A LOT of the Pinkbike comments are not just about the power, but about the people using it and their attitudes, probably more so than the power. Wrong place, wrong time and wrong attitude seems to be the key factors.

Personally in the UK i've not experienced that more than once. All the Eebers i see have been polite and friendly, whether that's meeting them at the bottom, the top or somewhere on the trail. I've never been pressured or hassled. Arguably i was self-pressured on Sat by one, but it was a girl and it was just me trying to keep ahead on the climb which was obviously not happening, but they didn't add to the pressure by anything other than just being there. We laughed about it :)
An Open Letter to the Bicycle Industry

To the leaders, builders, advocates, and riders who shape our industry,

I’m writing because I care deeply about where bicycles—and electric bicycles—are headed. We are at a crossroads. The decisions we make about language, power limits, and definitions will determine whether Class 1 e-bikes remain accepted as bicycles—or get grouped with much more powerful machines that don’t belong in the same category.

It’s time to define our language, and it’s time to draw a line in the sand of when e-bikes become too powerful

Words Matter

Today, the term “e-bike” is used to describe everything from a lightweight pedal-assist mountain bike to electric mopeds and full-blown electric motorcycles. That lack of precision creates confusion—and conflict—with land managers, other trail users, parents, and lawmakers.

If we don’t define our terms, others will define them for us.

Ideally, “e-bike” would mean one thing:

A Class 1 pedal-assist bicycle with a maximum assist speed of 20 mph, no throttle, and a motor not exceeding 750 watts of peak power.

Instead, the label has expanded to cover vehicles with throttles, higher speeds, and significantly more power. That blurring of categories puts access at risk.

Clear Categories, Clear Expectations

We need distinct names for distinct machines:

• E-bicycle (EMTB): Class 1 pedal-assist only (20 mph max assist, 750W max peak power)
• E-moped: Throttle-equipped or faster than 20 mph or exceeding 750W, incl. Class 2&3
• E-motorcycle: High-power electric motorcycles well beyond bicycle-level performance

Clear labelling should be mandatory. Every electric vehicle should visibly state its category, assist speed, and peak motor power. This isn’t about enforcement—it’s about clarity and accountability.

The 750-Watt Line Matters

The 750-watt peak limit is not arbitrary. It helps determine whether a vehicle is treated as a bicycle or a motorcycle—and whether it remains welcome on trails and bike paths.

Maximum peak power and nominal (or average/rated) peak power are not the same.

A bike limited to 750 watts peak never exceeds that output. A motor rated at 750 watts nominal can produce much higher bursts of power. That difference is significant.

Class 1 e-bikes gained acceptance because they behave like bicycles: pedal-assist only, no throttle, limited speed, and moderate power. If we allow power creep—higher torque, faster acceleration, motorcycle-like performance—we shouldn’t be surprised when access disappears, and regulations increase.

We are already seeing warning signs. In New Jersey, proposed legislation would require insurance, registration, and motorcycle helmets, and would restrict trail access for electric bikes.

In California, lawmakers are working to reinforce the 750W peak limit to improve safety and preserve trail legality. These debates are not theoretical—they are happening now.

A Call to Responsibility

To manufacturers:
Resist the temptation to chase bigger numbers at the expense of long-term access. Short-term sales gains could lead to long-term collapse.

To media and marketers:
Use precise language—even when it’s less convenient. Help draw and defend the line that protects this category.

To riders:
Ride responsibly. Understand what’s at stake. Don’t take trail access for granted.

To advocates and trade groups:
Defend Class 1 clearly and consistently. The industry must self-regulate until the laws are defined.

In order to protect what we have, we must stop asking how much power we can get away with—and start asking how much power is too much.

— Hans Rey
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by crust »

I take his point. The ebike arms war is hotting up with more and more high power bikes coming on the market and the easy availability of derestricting devices they are only going to get faster.

Regulating manufacturers is going to be difficult, Surrons being a case in point. Yes, you can use them on private land with the owners consent, in reality most are used on the road or public parks.
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by weeksy »

I don't really get the power limits at the moment as they haven't really been defined... As soon as someone sets a limit, someone seems to change the rules from nominal power to 20s power to 1min power to watts, to god knows what else.
I mean the Avinox and Specialized Gen4 are 1000w i think... That is a FLAT out sprint speed for 15 seconds for a good MTBer... If you then add in the 250w a MTBer can manage, then you're almost at World Class sort of power of 1250w.

For me, i'm bemused by it as always. I never felt my Orbea Rise was lacking in any way at all, it destroyed climbs and manual bikes doing the same climb were left in the dust... I don't get why 'more' is needed.
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by Count Steer »

Isn't it similar to what happened with motorbikes? There's a market, with plenty of £, for more power. There are lots out there that will get the satisfaction from using what they've bought rather than develop the talent and fitness that they need to leave their mates gasping in their wake.

Rather than shrug and say 'Whatever' some will feel obliged to 'power up'. Manufacturers rub their hands in an industrial tub of Glee, the tills go 'kerrrching' and the power goes up and up until they may as well be riding ICE bikes.

Meanwhile, the muscle-powered cyclists find themselves in an elite category and can simply sneer (in a very fit sort of way) at the kilowatt addicts :lol:
The plural of 'anecdote' is not 'data'.
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by Couchy »

What does need sorting is the media and them differentiating between e-bikes and emotorbikes. The public sees no difference between a pedal assist ebike and a surron that the local scooters ride round on, by association those in power don’t see the difference either.
The power of a motor is very hard to measure in this application so no idea how they would set the 250w nominal level and measure it.

As for attitude I’ve had more abuse on an ebike from normal riders although that was mainly a few years ago when e-bikes were just appearing. We all ride mtb’s so I don’t see a difference in eeb or normal tbh
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by weeksy »

Couchy wrote: Tue Mar 03, 2026 4:37 pm so no idea how they would set the 250w nominal level and measure it.
I don't even know what it means... Especially when the most powerful bikes have nothing in common with 250w now lol.

The Avinox motor had 1000w of power for only short bursts, but they've removed that now so essentially it's 1000w whenever
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by weeksy »

Count Steer wrote: Tue Mar 03, 2026 4:10 pm Meanwhile, the muscle-powered cyclists find themselves in an elite category and can simply sneer (in a very fit sort of way) at the kilowatt addicts :lol:
you say sneer, but it's more of a grimace and expectation of impending death.
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by Couchy »

weeksy wrote: Tue Mar 03, 2026 4:42 pm
Couchy wrote: Tue Mar 03, 2026 4:37 pm so no idea how they would set the 250w nominal level and measure it.
I don't even know what it means... Especially when the most powerful bikes have nothing in common with 250w now lol.

The Avinox motor had 1000w of power for only short bursts, but they've removed that now so essentially it's 1000w whenever
It’s not that simple as you say, it’s also linked to how fit the rider is which is why fitter riders still go faster on an ebike as their power is amplified. I’m happy with my 4 year old Bosch as the amflow I tried wasn’t that much if any quicker to 15mph..
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by weeksy »

Couchy wrote: Tue Mar 03, 2026 4:45 pm
weeksy wrote: Tue Mar 03, 2026 4:42 pm
Couchy wrote: Tue Mar 03, 2026 4:37 pm so no idea how they would set the 250w nominal level and measure it.
I don't even know what it means... Especially when the most powerful bikes have nothing in common with 250w now lol.

The Avinox motor had 1000w of power for only short bursts, but they've removed that now so essentially it's 1000w whenever
It’s not that simple as you say, it’s also linked to how fit the rider is which is why fitter riders still go faster on an ebike as their power is amplified. I’m happy with my 4 year old Bosch as the amflow I tried wasn’t that much if any quicker to 15mph..
I think the Avinox is less related to rider power than a Bosch from what i know.
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Re: Industry Veteran Hans Rey Calls for Clearer E-Bike Definitions in Open Letter to the Bicycle Industry

Post by Count Steer »

weeksy wrote: Tue Mar 03, 2026 4:43 pm
Count Steer wrote: Tue Mar 03, 2026 4:10 pm Meanwhile, the muscle-powered cyclists find themselves in an elite category and can simply sneer (in a very fit sort of way) at the kilowatt addicts :lol:
you say sneer, but it's more of a grimace and expectation of impending death.
:lol:

Yeah, but it's a righteous grimace. :thumbup:
The plural of 'anecdote' is not 'data'.
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