Not sure about the nickel-plated frame, or the exhausts, really. 007 can do one, as can the brown seat but underneath all that there's a bike that would be enjoyable to ride. But does it really need the knobbly tyres? If it will spend its life on Margate beach, perhaps, but I doubt that will be the case.
And some of the bumf in the press release is worthy of Pseud's Corner...