Page 1 of 1
Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 2:31 pm
by cheb
There's a growing number of scabby old artic trailers being used as advertising signs at the side of the motorways. My question is: Would you buy something from a company that used one, it seems to me a faintly grotty way to promote your business?
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 2:41 pm
by MrLongbeard
Are there? Dunno I'm too busy texting to notice any roadside advertising

Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 2:59 pm
by gremlin
cheb wrote: Wed Oct 09, 2024 2:31 pm
There's a growing number of scabby old artic trailers being used as advertising signs at the side of the motorways. My question is: Would you buy something from a company that used one, it seems to me a faintly grotty way to promote your business?
Fuck, no.
Anyhow, who's coming to my £399 wedding next year?
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 3:07 pm
by McNab
I don't see the point. The next junction is probably 20 miles away so I'm not going to backtrack all that way and try and find a place in the middle of nowhere. And that's even if I was interested in a hot tub.
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 3:10 pm
by Ian
'Game changing cheese' ?
With no explanation or at least details to small to see as I whizz past.
No, don't mess with my cheese

Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 3:25 pm
by cheb
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 5:33 pm
by ChrisW
I wouldn't know about RadiatorOutlet were it not for those scabby artic trailers. I presume they sell last year's radiators that are no longer on trend.
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 5:34 pm
by Yorick
On our little island, all advertising billboards and hoardings etc are banned.
Nothing to blight the views .
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 6:16 pm
by Felix
Before the turnoff on the M6 for Morecambe there is an LDV Convoy being used for advertising. Might stop of next time and get some spares.
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 6:31 pm
by cheb
There's a flatpack Convoy locally, it got lifted as scrap and when they strapped it down it just got lower and lower and lower.
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 7:44 pm
by Felix
cheb wrote: Wed Oct 09, 2024 6:31 pm
There's a flatpack Convoy locally, it got lifted as scrap and when they strapped it down it just got lower and lower and lower.
Aye some are bad. Thankfully mine is alloy and fiberglass. Just the cab and chassis to worry about what is good just now. Its in storage just now but ill treat it to underseal at the start of next year.
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 7:51 pm
by cheb
Still less rusty than a Transit.
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 8:06 pm
by 1913
To put an advertising sign up you need planning permission.
To park a vehicle in a field, you don't....but you can still charge for it.
That said, before running any marketing promotion, having proper customer data is essential. Understanding customer behavior and segmentation comes first; otherwise, promotions are just guesswork. This is exactly where a Customer Data Platform can help by centralizing and structuring customer data (
see here)
Re: Advertising at the sides of motorways
Posted: Wed Oct 09, 2024 8:18 pm
by Felix
cheb wrote: Wed Oct 09, 2024 7:51 pm
Still less rusty than a Transit.
My friend took on a welding job of a transit during the summer. He was a few hours into it and was wishing he turned it down. Silly git just glanced over it not realising the paint was holding most of the rust in place. My last convoy only had patches of rust in the sear floor and surface stuff in the cab. It was surprisingly a good van/bus and fitted with the 2.4 Ford Duratorq engine.