For me, i'd start with your logo. I guess this may be your well established logo in your head, but in mine as a first time visitor, it's a logo of someone who knocked it up in Word using fancy fonts and migrated it into a JPG for the website. It's not a logo it doesn't have meaning other than the name. Either use the name in a defined font, or have a logo designed for you professionally.
Then onto the mid-pictures on the site, they're mostly just clutter, mostly just filler and get in the way of the actual text you want to see. You have to scroll past them to get to the information you actually want.
What i'd do is compare my website to my competitors.
https://www.brooksuspension.co.uk/
https://ftrsuspension.co.uk/
https://www.jhsracing.co.uk/motorcycle- ... -services/
They're just the first 3 my Google finds. Yours comes in my list on Google way down, after Mike Dawson, Steve Jordan, etc... I think you're about 10th in my Google list. (Which is another thing to think about too) but i think we've done SEO stuff in a website discussion too.
Looking at your site, i'd honestly pick any of the 3 others above before picking you based upon the website.. Theirs look more professional.
You showed earlier in another thread about your suspension dyno, that doesn't seem massively highlighted on your site, however, that's something that people don't realise is possible... Or maybe they don't much care, but someone like me, I think that's a superb thing which can highlight any issues better than any man bouncing up and down on it.
I guess the big question is, what are you looking to get out of this site ? Are you looking to attract riders of road bikes, riders of race bikes, people just buying your parts or the overall service ?
Brook have the most extensive collection of parts of anyone listed on their site.. I'm assuming there's no reason you couldn't have the same list of products listed on yours (other than the time it takes). But because of the fact they're not on yours, you're relying on people to ring you and ask.
1 thing you need to remember about humans nowdays.... they don't want to ring you. They want a Whatsapp chat, they want a chat bot, they want non-human but sort of human contact methods.
Lastly, i'd also ask myself. "is a website going to get me more business than an ACTIVE social media account" ? And by active, i do mean ACTIVE, not one post on Facebook a week/month, not just 1 brief thing on Twitter... What you need is people talking about you, even if at the start it's only YOU talking about you.... You need to get it out there more, out in the internet.
I know the above is both time consuming and complex, but i think it'll pay more dividends than just the website.
Ask yourself "who's the most active suspension company i'm trying to beat".... Then ask why...
I generally use Colin at 100%.... Why, because i always have. That's a hard one to replicate, though as you need to get into his market/game to beat him.
2nd up i'd use MH Suspension.... why, again because he's been around and had great reports forever..
If they couldn't do it, i'd ring K-tech.... ask yourself why.... well, because they're the most well known.
