'Science Of Being Seen' on the Devitt's site today!

[The Spin Doctor]

I'm very pleased to say that 'Science Of Being Seen' (SOBS) has just got a write-up on the Devitt motorcycling pages:

https://www.devittinsurance.com/guides/ ... eing-seen/

"Any rider who’s been knocked off their bike – or had a close shave – knows only too well that other drivers never see you coming. It’s even given rise to an acronym: SMIDSY (Sorry Mate, I Didn’t See You).

One man became so obsessed with the phenomenon he made it his life’s work to unravel the mystery and – after years of digging – he discovered exactly what happens when a driver looks straight at you – then pulls out in front. Often at the very last second.

It’s not just carelessness or something blocking their view; it’s also caused by an evolutionary quirk in the way our brain interprets messages from our eyes.

The bad news? There’s no known cure. The good news? There are lots of actions you can take to minimise the risk, and we outline some of them here.

It all started for Kevin when, after completing a science degree, then working as a courier for 16 years, he trained to become a CBT instructor.

“New riders were encouraged to use hi-vis and day riding lights to stay safe,” says Kevin, “but my experience as a courier told me that lights and hi-vis made no difference. I felt that the best SMIDSY defence was to be on the lookout for it and be ready to take evasive action: not to rely on someone else seeing me in the first place.”

Kevin – a full-time advanced rider coach – spent years researching the problem, finally creating the Science of Being Seen (SOBS) which went on to become part of the fire services’ ‘Biker Down’ courses."

On Wednesday 6 October, I'll be running the SCIENCE OF BEING SEEN ONLINE again. Here's your chance to catch the presentation previously used as the third module at most Biker Down courses - BUT IN FULL and UPDATED. Tickets cost £5. Here’s the booking link:

WEDNESDAY, 6 OCTOBER 2021 AT 20:00
http://thq.fyi/se/3279523bdcc9



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Science Of Being Seen was created in 2012 on behalf of Kent Fire & Rescue Service, as the third module of the original KFRS Biker Down course. The team won a Prince Michael of Kent International Road Safety Award that year, and SOBS went on to be delivered by Biker Down teams across the UK.

Kevin, a full-time advanced rider coach at Survival Skills Rider Training, continues to research and develop the SOBS project. It can be found here https://scienceofbeingseen.wordpress.com He has also released a paperback which mirrors the presentation, and he arranges talks for riding groups and clubs.

Kevin gave a talk on the Science of Being Seen during Road Safety GB’s online PTW event, ‘PTW Riders: improving safety and reducing collisions and casualties’, sponsored by Devitt: https://roadsafetygb.org.uk/ptwevent/programme/

[Horse]

That's excellent! Probably a joke in there somewhere about getting the [cognitive conspicuity] recognition that it deserves