HD stock drops 19%....

[ZRX61]

$96M loss for the quarter. $2500+ loss on every bike they sold

https://www.msn.com/en-us/autos/motorcy ... r-BB1djOtZ

[Taipan]

[Skub]

I'm sure Covid has been a factor,but the article suggests the boomers are falling over dead,or unable to ride and the younger folk aren't as interested.

[Taipan]

Yeah, HD have lost the faithful. They need to rebrand with hip celebs/influencers and a massive social media campaign.

[Cousin Jack]

Yeah, HD have lost the faithful. They need to rebrand with hip celebs/influencers and a massive social media campaign.

Or make modern bikes instead of tractors.

[Taipan]

Yeah, HD have lost the faithful. They need to rebrand with hip celebs/influencers and a massive social media campaign.

Or make modern bikes instead of tractors.

And disappear in to everything else? HDs edge has always been because they aren't like everything else. Give that up and they're gone...

[demographic]

This was a while ago but he suggests they've been hoarding shares.
Well that and producing bikes that gentlemen of a certain age are keen on but not much that everyone else likes.

[Supermofo]

Isn't part of the problem that for a lot of people who currently buy HD's they grew with Harley = Hell's Angels/rebels. So when they hit mid-life crisis they buy something that to them = cool/bad boy.

People who've grown up with HD in the last 30-40 years HD = Old accountant with a Woking back patch. So when they hit mid-life crisis HD is the last thing they think of.

[lostboy]

Isn't part of the problem that for a lot of people who currently buy HD's they grew with Harley = Hell's Angels/rebels. So when they hit mid-life crisis they buy something that to them = cool/bad boy.

People who've grown up with HD in the last 30-40 years HD = Old accountant with a Woking back patch. So when they hit mid-life crisis HD is the last thing they think of.

One of the biggest issues is that they rely almost exclusively on the "professionals" mid-life crisis crowd. My ND neighbour is a perfect example - got his licence through DA, bought one, rode it for a year (two if I'm going to be generous), bought a SH Electra Glide that he then rode very occasionally. Hasn't ridden either for at least a couple of years. Has all the apparel and the ridiculous "HD Parking only" badges up but isn't buying bikes - neither are his mates - and he's not likely to either.

It says something when the guy kicking up the biggest fuss about them on this thread rides an automatic Honda, which replaced a Beemer etc.etc.

[JackyJoll]

They need a remake of Easy Rider.

[Taipan]

Isn't part of the problem that for a lot of people who currently buy HD's they grew with Harley = Hell's Angels/rebels. So when they hit mid-life crisis they buy something that to them = cool/bad boy.

People who've grown up with HD in the last 30-40 years HD = Old accountant with a Woking back patch. So when they hit mid-life crisis HD is the last thing they think of.

One of the biggest issues is that they rely almost exclusively on the "professionals" mid-life crisis crowd. My ND neighbour is a perfect example - got his licence through DA, bought one, rode it for a year (two if I'm going to be generous), bought a SH Electra Glide that he then rode very occasionally. Hasn't ridden either for at least a couple of years. Has all the apparel and the ridiculous "HD Parking only" badges up but isn't buying bikes - neither are his mates - and he's not likely to either.

It says something when the guy kicking up the biggest fuss about them on this thread rides an automatic Honda, which replaced a Beemer etc.etc.

I just like motorbikes. I'll try any type of them too. Gives a nice broad insight into motorcycling. Most people that don't like Harleys simply don't get them, because they judge them by the standards they set for their own taste in motorbikes. It's a narrow minded point of view imo. Mind you, can you imagine how outright stupid something like a Panigale is to a Harley Dresser owner!

[Supermofo]

Harley Dresser

Slang?
Something to put a mirror on in the bedroom?

[Taipan]

Harley Dresser

Slang?
Something to put a mirror on in the bedroom?

Lol!,

Full-dress tourers

Full-dress touring motorcycles are generally characterized by extremely large fairings and ample bodywork compared to other types of tourers. Hard luggage, e.g. panniers and a top box, are integrated into the design of the motorcycle which usually has a very large displacement, torquey engine with a very upright, comfortable riding position.

Additionally, optional amenities for full-dress tourers might include equipment not normally offered on other motorcycles such as complete stereos (AM/FM radios with CD players or MP3 connections), satellite radio, heated seats and hand-grips, GPS navigation systems, custom windshields, integrated air compressors, and air bags. Beyond what manufacturers supply, 'full dressers' are often customized by owners with additional accessories.[6]

Full-dress tourers are designed specifically for riding on pavement. A few examples of full-dress tourers are the Yamaha Royal Star Venture, the Honda Gold Wing, and Harley-Davidson Electra Glide.

[JackyJoll]

Full-dress tourers are designed specifically for riding on pavement.

“Sidewalk,” dude!

[Supermofo]

Harley Dresser

Slang?
Something to put a mirror on in the bedroom?

Lol!,

Full-dress tourers

Full-dress touring motorcycles are generally characterized by extremely large fairings and ample bodywork compared to other types of tourers. Hard luggage, e.g. panniers and a top box, are integrated into the design of the motorcycle which usually has a very large displacement, torquey engine with a very upright, comfortable riding position.

Additionally, optional amenities for full-dress tourers might include equipment not normally offered on other motorcycles such as complete stereos (AM/FM radios with CD players or MP3 connections), satellite radio, heated seats and hand-grips, GPS navigation systems, custom windshields, integrated air compressors, and air bags. Beyond what manufacturers supply, 'full dressers' are often customized by owners with additional accessories.[6]

Full-dress tourers are designed specifically for riding on pavement. A few examples of full-dress tourers are the Yamaha Royal Star Venture, the Honda Gold Wing, and Harley-Davidson Electra Glide.

You mean it's one of those really ugly bikes with a faring that makes em look like Bender from Futurama?

[The Spin Doctor]

I'm sure Covid has been a factor,but the article suggests the boomers are falling over dead,or unable to ride and the younger folk aren't as interested.

Which is effectively what I was saying in the thread on the future of bikes. Manufacturers HAVE to cater for new riders.

[Asian Boss]

Those Harley's they cost so much money,
A Honda is all he could buy,
He covers it up on his car port,
If anyone saw it he'd die.

[Asian Boss]

I'd love a vintage Harley. Something 1930s or 40s like a Knucklehead or Panhead. Nice ones are not cheap though.

Back when I were on t'mags, the ones they were launching at the time handled well IMO. Much better than the Japanese upright retro type bikes of the day.

[Taipan]

Harley Thread and no Mr Longbeard?

[Buckaroo]

Sorry, not Mr Longbeard, but both me and my daughter have Harley Davidson's. Mine is a 1200 Roadster and hers is a really nice 883 Iron. Having owned more bikes than I can count: Japanese, European and British, this is the first bike I've been really settled with. Yes it's big, heavy and agricultural, but it feels like a proper bike. I've had more people stop me to talk about this bike and be complimentary than any bike I've owned. It's sad and wrong that HD keep cocking things up. They are out of touch with the next generation and have lost their way again. But I and countless others like them. I hope they survive, but they have to change their approach. Let the taunting begin.