KTM Troubles

[westers151]

MV look like they'll be sold off. No smoke without fire https://www.crash.net/motogp/news/10615 ... le-rumours

What went wrong? They tried to do too much, too soon, had too many products, and didn't believe the reality of the market conditions.

The question I want answered is, who was pushing KTM to do all of those stupid gambles? Pierer says he'd stepped away from day to day control; he's done that once before, and had to step back in to sort out a cluster fuck that the management of the time had created.

So is he a really poor judge of character when it comes to selecting MD's, or does he say he's stepping back, but behind the scenes he's interfering?

Or both?

[KungFooBob]

For some reason I thought Mercedes owned a good chunk of MV, I'm guessing they sold it to PMG and I just missed the memo. Or I just dreamt it all.

[mangocrazy]

The buck stops with the guy at the top, whether he's 'stepped back' or not. He sets the overall tone, and he will make the executive decision to pursue options (or not). A fish rots from the head down.

[ChrisW]

Everything I've heard suggests that Pierer is behind the strategy.

[Horse]

https://www.motorcyclenews.com/news/202 ... b-closure/

UK have confirmed they are ending their Sweet Lamb Adventure Bike Experience ahead of 2025, after a five-year partnership with the expansive mid-Wales venue.

A spokesperson for the UK arm of the orange brand told MCN that the decision had not been made as a result of the current ‘self-administration’ financial process being undertaken at KTM’s Austrian headquarters, however it remains a blow for customers wanting to experience off-road biased product in a controlled environment. KTM say they will focus on providing better test ride opportunities at shows including the Adventure Bike Rider Festival.

Established in 2019, the KTM experience has used bikes from the A2 licence-friendly 390 Adventure, through middleweights like the 890 Adventure R, and even the 1290 Super Adventure R. It also gave rise to events such as the KTM Adventure Rally UK.

KTM 1290 Super Adventure R ridden off-road at Sweet Lamb
Although KTM are leaving, the 6500-acre Powys site will remain in action, with Ducati continuing their Sweet Lamb DRE Adventure Academy – allowing customers to experience both the Desert X and Multistrada V4 families off-road.