Does @The Spin Doctor need to work on his internet charm and online allure? Perhaps. But he’s a top bloke in person. I’m a regular rider who happens to have done the odd course with him. So, I can testify that his training is valuable, rewarding and enjoyable.
I'd also add that I wasn't wet behind the earplugs when I went to Spin. I already had a good few years commuting year-round (no car) and my share of track days and dirt biking, but I still found his training valuable. I recommend it.
@Dickyboy is right, and it's good feedback for Spin. I imagine the issue could be budget, graphic design know-how or available time? But I'd encourage Spin to get to grips with looking slicker online.