BMW Motorrad Has Second Best Sales Year In 2020

[weeksy]

https://www.webbikeworld.com/bmw-motorr ... r-in-2020/

Despite a global pandemic, motorcycle sales have managed to remain pretty steady over the last year. Whether you want to put the blame on lockdown boredom, or good business & sales tactics, at the end of the day motorcycles are selling like hot-cakes globally. BMW is no different, and through the pains and rubble of a weird year, they have managed to come out on top victorious with their second-best sales record ever. Thanks, 2020!

BMW managed to sell a total of 169,272 two-wheeled machines globally in 2020 alone. That’s a wicked amount of motorcycles especially taking into account that BMW is seen as an “upper price-bracket” luxury motorcycle and car manufacturer. Again, there’s no way to say if it was the German manufacturer’s careful planning or the perfect storm pandemic, but at the end of the day, they came just shy of their 175,162 unit sold record of 2019 (meaning that the success probably lies behind closed doors).

BMW’s successful boxer engine platform can be attributed to this success, as it made up for a large portion of their motorcycle sales… Between the popular ADV model R 1250 GS and the sporty R NineT, this section of their sales accounted for over 80,000 units being sold.

“First of all, my special thanks fo to our BMW Motorrad dealership partners who, despite great challenges, were able to make 2020 a successful year with creativity, flexibility, and tireless commitment,” said Tomo Resch, Head of Sales for the German brand.

“We will again deliver a variety of strong new products to our customers in 2021 together with our strong partners. The M 1000 RR, one of the most spectacular sports bikes, is waiting to be released onto the racetracks of this world. As a relaxed counterpoint, we are sending the R 18 into its first full season with a rich range of accessories. With the S 1000 R, we are launching a highly emotional and uncompromising power roadster featuring super-sporty riding dynamics” he contiued.

[Couchy]

People bored at home and great PCP deals

[wheelnut]

People bored at home and great PCP deals

There’s great PCP deals on all bikes, but people aren’t buying them as much as they’re buying BMWs.

It either says something about BMWs or something about people.

[KungFooBob]

Owning a beemer means you smell of piss and own a pipe, FACT!

[Horse]

Owning a beemer means you smell of piss and own a pipe, FACT!

Not so.

Smell of piss, own a pipe and slippers

[Bigyin]

To be fair to them they have one of the best superbikes for the road, one of the best retro bikes and one of the best ADV bikes among their range. Note i said "one of" in each

What other brand can say they have the same across the range .... Ducati can have a go at it with the V4 engines Panigale and Multi but lose out on the retro market. Kawasaki have the ZX10 but nothing ADV market leading and the Z900 is the retro aim, Honda with the Fireblade, the Africa Twin but again lose the retro market. Suzuki have the GIxer and thats it. Yamaha bank on the R1 and the Tenere but the XSR range is their aim at the retro type.

I chose against a BMW on my last 2 bike purchases but their GS variants were in the mix at the time and dont own slippers, pipe and no piss aroma as my missus would be the first to tell me

[weeksy]

I could easily buy an RnineT for my next bike, but they've not quite got the styling right so it'd more likely be an XSR or Ducati Scrambler

[KungFooBob]

Ducati can have a go at it with the V4 engines Panigale and Multi but lose out on the retro market.

Scrambler?

[Dodgy69]

Not quite sure why these days, but it's still a brand I don't go anywhere near. Hangover from the funny engines I think.

[Horse]

To be fair to them they have one of the best superbikes for the road, one of the best retro bikes and one of the best ADV bikes among their range.

+ One of best tourers (R-RT) and one of the best luxo-barge tourers (K1600)

[Horse]

Hangover from the funny engines I think.

Hmmm would that be the single, vertical twin, inline triple or four, flat twin, across the frame four and six ... ?

[Dodgy69]

Thats them yes.

[dayglo jim]

Maybe not for CW Motorcycles

https://cwmotorcycles.co.uk