Go woke, or go broke...

[KungFooBob]

Jaguar, as in the cars.

The rebrand and the new advert, It's a piss take right?

https://www.jaguar.co.uk/copy-nothing/index.html

[Mr. Dazzle]

It's err....

Well.

TBF, their previous approach of mentioning old cars and er...what exactly?...wasn't paying dividends

[KungFooBob]

There isn't a single pair of string backed driving gloves in that video!!!

[MrLongbeard]

The comments section has it covered

[Mr. Dazzle]

Have you seen the car though? It's a real looker.

[KungFooBob]

Have you seen the car though? It's a real looker.

Looks like something Huggy Bear would drive.

[KungFooBob]

The comments section has it covered

'This rebrand and ad campaign is the perfect answer to the question: ‘How do we alienate our legacy owners while not attracting new buyers?’

Pretty much sums it up for me.

Glad I didn't buy that XF now. On the plus side, Pony can get back into Jags now.

[Sadlonelygit]

S'funny you should mention this, as last Sunday I passed an Aston and, what I thought was, a big Audi, in anti focus colours on the Fosse Way.
Seems it was a Jaaaaaaaaaaaag

[Skub]

moth will be apoplectic.

[ZRX61]

Shares took a hit, buyers are cancelling orders.

[Count Steer]

Shares took a hit, buyers are cancelling orders.

Probably because Lord Elon, Andrew Tate and Bev Turner got into a froth about it. (Musk should have asked his brother's wife what she thought of it - Kimbal's missus is a bit more 21st century ).

[Mr. Dazzle]

Shares took a hit, buyers are cancelling orders.

Orders for what exactly? They don't have any cars on sale and won't for some time

They might have a few SUVs lingering on in other markets, but this ^^^ rebrand and advert is related to a car which won't even be revealed until next year.

Plus the small fact Jaguat don't have shares.

[KungFooBob]

Is this what finished John 'Two Jags' Prescott off?

[Count Steer]

Shares took a hit, buyers are cancelling orders.

Plus the small fact Jaguat don't have shares.

Err...they appear to be quoted on NASDAQ.