Ford have just launched their new electric SUV... which they've called the Capri. It's exactly the same as the original Capri, in that they're both cars and both say 'Capri' on them.
Now, I went with a group of other petrol heads to Goodwood FOS last week where it was being launched/displayed. Full disclosure: we're all around 50, all have a solid history of silly cars, one has even owned three Capris back in the day, but we're all also not against EVs: 3 of the 4 currently have one in the household, so we're very open to anything on four (or 3 or 2) wheels. We all spent a significant amount of time cooing over the new EV Renault 5, for instance, and the only one of the group who doesn't currently own an EV put a deposit down for one when he got home!
But we didn't even bother looking at the Capri at all because all of us disliked it out of principle for reusing the name. I mean, I never even liked Capris, but I share the same view... we didn't plan not to look at it, we just showed no interest, didn't bother walking over to it, and spent a while discussing how stupid it was to call it that.
So, the question... is that just us? Are we just miserable old fogeys now? Do you think it's clever marketing, as Ford clearly do? They have form too, with their previous EV SUV being called the 'Mustang.'
Interested to hear what maybe younger people or less-petrolheady types think. Does it make you angry or make you want to buy one?
But he certainly wouldn't buy an electric SUV called a Capri, no.
