Another old brand bought back to life, Levis

[cheb]

And fugly it is too to my eye:



They should stick to making jeans.

[Buckaroo]

Levis? More like Levit...

[MrLongbeard]

£102k for that 1970's inspired turd, yeah, but nah

[Skub]

Holy excess Batman.

[Horse]

https://www.motorcyclenews.com/news/new ... -unveiled/

Four new Brit bikes to launch: Levis bounces back after Covid with three new machines, plus a V10 in the wings

First seen in MCN as this prototype four years ago, it’s called the Levis Café Racer and is being developed by automotive company Bevan Davidson International in Swaffham, Norfolk, and is just one of four proposed new bikes they now hope to launch in 2023 under the resurrected brands of Levis and ABC, with another, Connaught, also on the horizon.

Managing Director Phil Bevan told MCN that the company’s approach is to buy up defunct British trademarks, develop suitable (and often extreme) prototypes, then test the market reaction to assess whether to put them into production.

“We buy these names so no-one else can,” Bevan said. “They’re all great British names, they’ve got fantastic history, ninety-five per cent of the people here ride motorbikes, so we buy motorbike

companies. We just want to fly the flag.”

Bevan added: “Because we’re a reasonably small company we employ sub-contractors. We make something, take it to a market and if no-one wants to buy it then thank goodness we only made one. But if everybody loves it and, say, 75 people want to buy one, we set up a facility to make them. We don’t care whether one person wants one or 100, we adjust our production capacity to suit."

[Horse]

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They had a stand at the London show, including this beauty