Some people just like (or even need) to ride bikes. Cheapish, lightish bikes, with enough power to make them suitable for main roads, but quite fun on tiny back roads with blind bends, where 20 mph cornering is 'on the limit'.
I could buy a Fireblade, or a GS, or almost anything else. I chose to buy a smallish, lightish 500. If the Triumph 400 had been available I might have bought that instead. Not everyone needs to brag about how powerful their bike is, my penis is fine thank you.